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Simmons, Geoff, Armstrong, Gillian, Fearne, Andrew and Robinson, Rebecca (2008) Utilisation of customer insight by SME food businesses. In: "Institute of Small Business and Entrepreneurship 31st Conference" , Europa Hotel, Belfast, Northern Ireland. "nstitute of Small Business and Entrepreneurship . 246 pp. [Conference contribution]
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| Item Type: | Conference contribution (Paper) |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 15052 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 25 Aug 2010 15:24 |
| Last Modified: | 04 Oct 2012 16:04 |
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