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Utilisation of customer insight by SME food businesses

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Simmons, Geoff, Armstrong, Gillian, Fearne, Andrew and Robinson, Rebecca (2008) Utilisation of customer insight by SME food businesses. In: "Institute of Small Business and Entrepreneurship 31st Conference" , Europa Hotel, Belfast, Northern Ireland. "nstitute of Small Business and Entrepreneurship . 246 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:15052
Deposited By:Dr Geoff Simmons
Deposited On:25 Aug 2010 15:24
Last Modified:04 Oct 2012 16:04

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