Ulster University Logo

Ulster Institutional Repository

An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

Simmons, Geoff, Armstrong, Gillian, Durkin, Mark and McGowan, Pauric (2005) An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies. In: "Academy of Marketing Conference" hosted at Dublin Institute of Technology, Dublin, Ireland. Academy of Marketing. 308 pp. [Conference contribution]

Full text not available from this repository.


Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:15051
Deposited By:Dr Geoff Simmons
Deposited On:25 Aug 2010 15:22
Last Modified:04 Oct 2012 16:04

Repository Staff Only: item control page