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Simmons, Geoff, Armstrong, Gillian, Durkin, Mark and McGowan, Pauric (2005) An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies. In: "Academy of Marketing Conference" hosted at Dublin Institute of Technology, Dublin, Ireland. Academy of Marketing. 308 pp. [Conference contribution]
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| Item Type: | Conference contribution (Paper) |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 15051 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 25 Aug 2010 15:22 |
| Last Modified: | 04 Oct 2012 16:04 |
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