Moussy, L, Mulvenna, Maurice, Büchner, Alex and Clinton, J (1998) Data Mining Techniques in Electronic Shopping Malls. In: Technologies for the Information Society: Developments and Opportunities. (Eds: Roger, J.-Y., Stanford-Smith, B and Kidd, P.T.), IOS Press, pp. 368-372. ISBN 90-5199-450-8. [Book section]
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There are now hundredss of thousands of online Internet shopping providers world-wide, with more appearing each month. Each of these online retailers generates data on the customers who use the sites to either browse or buy. The potential for direct marketing is enormous - browsers and buyers of products can be identified and targeted with attractive offers and sales promotions.
|Item Type:||Book section|
|Faculties and Schools:||Faculty of Computing & Engineering|
Faculty of Computing & Engineering > School of Computing and Mathematics
|Deposited By:||Professor Maurice Mulvenna|
|Deposited On:||03 Aug 2010 10:24|
|Last Modified:||03 Aug 2010 10:24|
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