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Palmer, Mark, Simmons, Geoff and de Kervenoael, Ronan (2010) Brilliant mistake! Essays on incidents of management mistakes and mea culpa. International Journal of Retail & Distribution Management, 38 (4). pp. 234-257. [Journal article]
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DOI: 10.1108/09590551011032072
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 14709 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 11 Aug 2010 11:24 |
| Last Modified: | 28 Mar 2013 09:29 |
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