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Brilliant mistake! Essays on incidents of management mistakes and mea culpa

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Palmer, Mark, Simmons, Geoff and de Kervenoael, Ronan (2010) Brilliant mistake! Essays on incidents of management mistakes and mea culpa. International Journal of Retail & Distribution Management, 38 (4). pp. 234-257. [Journal article]

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DOI: 10.1108/09590551011032072


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:14709
Deposited By:Dr Geoff Simmons
Deposited On:11 Aug 2010 11:24
Last Modified:28 Mar 2013 09:29

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