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Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence

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Palmer, Mark and Simmons, Geoff (2010) Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence. Journal of Strategic Marketing, 18 (4). pp. 317-336. [Journal article]

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DOI: 10.1080/09652540903537006


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:14707
Deposited By:Dr Geoff Simmons
Deposited On:11 Aug 2010 11:26
Last Modified:28 Mar 2013 09:29

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