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Palmer, Mark and Simmons, Geoff (2010) Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence. Journal of Strategic Marketing, 18 (4). pp. 317-336. [Journal article]
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DOI: 10.1080/09652540903537006
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 14707 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 11 Aug 2010 11:26 |
| Last Modified: | 28 Mar 2013 09:29 |
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