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Perceived intrusiveness in digital advertising: strategic marketing implications

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Truong, Yann and Simmons, Geoff (2010) Perceived intrusiveness in digital advertising: strategic marketing implications. Journal of Strategic Marketing, 18 (3). pp. 239-256. [Journal article]

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DOI: 10.1080/09652540903511308


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:14706
Deposited By:Dr Geoff Simmons
Deposited On:11 Aug 2010 11:23
Last Modified:28 Mar 2013 09:29

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