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Marketing Education without borders: exploiting the new information technologies

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

Ibbotson, Patrick, Bell, James and Demick, David (1997) Marketing Education without borders: exploiting the new information technologies. In: Academy of Marketing Conference, Manchester Metropolitan University. Academy of Marketing. 9 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:14495
Deposited By:Dr Patrick Ibbotson
Deposited On:29 Jul 2010 10:24
Last Modified:04 Oct 2012 16:24

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