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Application of projective techniques in an e-business research context: a response to `Projective techniques in market research - valueless subjectivity or insightful reality?'

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Ramsey, Elaine and Ibbotson, Patrick (2006) Application of projective techniques in an e-business research context: a response to `Projective techniques in market research - valueless subjectivity or insightful reality?'. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 48 (5). pp. 551-573. [Journal article]

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Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:14420
Deposited By:Dr Patrick Ibbotson
Deposited On:24 Jun 2010 16:27
Last Modified:04 Oct 2012 16:24

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