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Ramsey, Elaine and Ibbotson, Patrick (2006) Application of projective techniques in an e-business research context: a response to `Projective techniques in market research - valueless subjectivity or insightful reality?'. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 48 (5). pp. 551-573. [Journal article]
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| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Business and Enterprise |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 14420 |
| Deposited By: | Dr Patrick Ibbotson |
| Deposited On: | 24 Jun 2010 16:27 |
| Last Modified: | 04 Oct 2012 16:24 |
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