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McMahon, Fiona and O'Donnell, Aodheen (2009) Electronic customer relationship management and SME marketing practice: exploring potential synergies. International Journal of E-Adoption, 1 (4). pp. 95-110. [Journal article]
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| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Faculty of Social Sciences Faculty of Social Sciences > School of Communication |
| Research Institutes and Groups: | Business and Management Research Institute Institute for Research in Social Sciences Institute for Research in Social Sciences > Communication |
| ID Code: | 13666 |
| Deposited By: | Dr Aodheen McCartan |
| Deposited On: | 11 May 2010 13:42 |
| Last Modified: | 16 Feb 2011 16:04 |
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