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Relationship quality and online customer retention: the contingent role of e-commerce institutional mechanism effectiveness.

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

Fang , Y, Qureshi , I, McCole, P and Ramsey , Elaine (2008) Relationship quality and online customer retention: the contingent role of e-commerce institutional mechanism effectiveness. In: Pre ICIS WeB 2008 7th Workshop on e-Business: Designing e-Business Systems: Markets, Services and Networks, Paris, France, . ICIS. 12 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:12701
Deposited By:Professor Elaine Ramsey
Deposited On:21 Jul 2010 12:10
Last Modified:04 Oct 2012 16:27

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