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Critical factors underpinning the e-CRM activities of SMEs

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Harrigan, Paul, Ramsey , Elaine and Ibbotson, Patrick (2009) Critical factors underpinning the e-CRM activities of SMEs. In: Ankara University International Marketing and Entrepreneurship Conference, Ankara University. Ankara University. 15 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:12691
Deposited By:Professor Elaine Ramsey
Deposited On:21 Jul 2010 12:06
Last Modified:04 Oct 2012 16:24

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