Harrigan, Paul, Ramsey , Elaine and Ibbotson, Patrick (2009) "Using e-CRM to create Customer Insight in SMEs". In: Academy of Marketing Conference , Leeds Metropolitan University. Leeds University. 12 pp. [Conference contribution]
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| Item Type: | Conference contribution (Paper) |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Business and Enterprise |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 12690 |
| Deposited By: | Dr Elaine Ramsey |
| Deposited On: | 21 Jul 2010 12:04 |
| Last Modified: | 04 Oct 2012 16:24 |
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