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"Using e-CRM to create Customer Insight in SMEs"

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Harrigan, Paul, Ramsey , Elaine and Ibbotson, Patrick (2009) "Using e-CRM to create Customer Insight in SMEs". In: Academy of Marketing Conference , Leeds Metropolitan University. Leeds University. 12 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:12690
Deposited By:Professor Elaine Ramsey
Deposited On:21 Jul 2010 12:04
Last Modified:04 Oct 2012 16:24

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