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Simmons, Geoff (2008) Marketing to postmodern consumers: Introducing the Internet chameleon. European Journal of Marketing, 42 (3/4). pp. 299-310. [Journal article]
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DOI: 10.1108/03090560810852940
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 11003 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 01 Feb 2010 09:39 |
| Last Modified: | 28 Mar 2013 09:29 |
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