Ulster University Logo

Ulster Institutional Repository

Marketing to postmodern consumers: Introducing the Internet chameleon

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

Simmons, Geoff (2008) Marketing to postmodern consumers: Introducing the Internet chameleon. European Journal of Marketing, 42 (3/4). pp. 299-310. [Journal article]

Full text not available from this repository.

DOI: 10.1108/03090560810852940


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:11003
Deposited By:Dr Geoff Simmons
Deposited On:01 Feb 2010 09:39
Last Modified:28 Mar 2013 09:29

Repository Staff Only: item control page